Post campaign research provides justification and accountability for the advertisers’ marketing. We conduct post-advertising recall surveys to help clients track the return on their media investments.
We appoint credible and reputable research firms to conduct our research. Working with World Class Research Agencies (WCRA), we pioneered the LCD Effectiveness Study (LES) for Out-of-Home Media since 2007. To date, the LES is one of the tools used for research on Office Building advertising.
We also engage with worldwide credible research firms to conduct Individual Ad Effectiveness Study (IAES). Working with TNS, Synovate, Prompt and Insight Asia, we have successfully conducted IAES for our client in measuring brand performance. Also, at additional request, we can also provide Pre-Ad studies with additional fee.
It’s Point Of Sale Media Network belief that, only by partnering with media research companies, an OOH medium truly offer the advertising fraternity credible reach and frequency studies, focus on ROI metrics and ultimately, accountability.
Store Purchase Behavior
In-store Category Purchase (hasil riset)
Time spent (hasil riset)
Demographics (hasil riset)