FOCUS MEDIA INDONESIA
The presence of Alternative Media Group was marked by the establishment of its very first subsidiary, namely Focus Media Indonesia (FMI) in 2006. FMI offers the best solution for the workers/urban people with little time at home. They become the potential target for the products being offered by the goods manufacturers and service providers. By placing LCD screens in front of elevators, Focus Media Indonesia has managed to reach more than 1 million urban people daily. Focus Media Indonesia is expanding its audience to apartments, hospitals and places of lifestyle such as cafes, beauty parlors or hair salons, gyms and other places. By placing LCD screens in strategic areas such as lobbies, elevators and waiting rooms of hospitals, we want to ensure that the viewers will not miss any single advertisement shown.
Focus Media Network Indonesia
At the moment, FMI’s LCD network has expanded to 90% of office buildings in Jakarta and penetrated Bandung, Surabaya and Bali. With our LCD screens which have reached nearly 700 sets in 224 locations, FMI is reaching more than 1 million people daily. FMI’s profile of viewers comprises mostly people aged 20 to 39 years old, with AB socioeconomic backgrounds. LCD screens of Focus Media Indonesia are placed in front of elevators in such a way that those using the elevators will surely not miss anything displayed on the screens.
As land plots are becoming narrower, apartments have become alternative for the urban people as places to live. Currently, there are almost 300 LCD screens installed in at least 152 locations of apartments in Jakarta, Bandung, Surabaya and Bali. Apartments channel is reaching almost 200,000 viewers daily. By placing LCD screens inside elevators, both apartments’ visitors and occupants will easily receive information displayed on the screens.
As the urban people are more health conscious, hospitals have potentially become venues to convey messages and information. We have installed nearly more than 500 LCD screens across 124 hospitals in Jakarta, Bandung, Bali and Surabaya. Hospital channel is reaching at more than 100,000 people daily. Not only as a means of advertising, those LCD screens serve as a means of catering entertainment for hospital visitors as they are visibly positioned in the waiting areas and cashier areas.