Was establish in 2010. Its is a new subsidiarie of AMG. ADMG provide solution for company to promote the brand of company’s using billboard’s and videotron’s in the midst of traffic congestion.
Alternative Digital Media Group is one of the subsidiaries of AMG that engaged in LED Videotron and Billboards in prime locations.
The establishment of ADMG is due to the rapid expansion of online industries and competitions in using the latest technology in out of home advertising industry.
Today’s consumers are increasingly mobile — 70% of their waking hours are spent away from home and with out of home ads whether in their cars, riding mass transit, on foot or at the point-of-sale (Arbitron Out-Of-Home, 2013).
The Volume of Vehicle that increase every year impact to traffic on the road of people mobile nowadays (Dishub DKI Jakarta, 2013).